Market Yourself With The Tease Approach
By Ronald K. Armstrong

I just got a new pair of glasses. My old prescription just
wasn't strong enough so now I've got a more powerful set. Of
course, you know I had to pimp out the frames. Hey, that is just
how I roll.

Now the ladies are on me like white on rice. But the bad thing
is that with my new glasses I can see my girlfriend A LOT
better. Let's just say that the glasses aren't the only thing
that is going to get upgraded.

Anyhow, I have a great new technique that is going to get you
more responses to your mailings. Check this out. Typical newbies
in this game send out their head shots, comp cards and or reels
hoping to get a producer or agent's attention. But that's exactly
what you shouldn't do!! In fact, it is the worst thing you can do.

Look, sending out your material in one mass mailing is akin to
throwing your money out the window. So instead of doing that
just give it to me (just kidding). The problem with that old
technique is that there is no motivation for that producer or
agent to take action. Whether you realize it or not everyday
they get bombarded with material. You work is among THOUSANDS
that they receive!

But if you really want a guaranteed technique to get their
attention so that they can call you, come to your event, or
write you back then listen up.

So, are you ready for the secret that will get industry
people calling you? Okay, here is what you do. I call
it "The Teaser". Instead of sending out your material in one
shot - break it up. First, send out a very simple notice to
spark their interest. The notice can talk about the new project
you are working on or the new script you are writing...
whatever. The important thing that you must do is to hype it up
BUT don't give them any details. You want to do two things:
build anticipation and suspense.

Next, send out another notice a week later giving some more
details about the project. But again, don't give out too much
information. Then, follow that up by sending them the actual
comp card, head shot or reel for them to view. See, by the time they
get it you would have set it up so that they are not only
expecting it but feverishly anticipating it with real interest.
Lastly, after you have sent them the actual material follow
that up with one last notice which highlights the great
experience you had working on the project. This is just a
reminder and recap of what they got.

The reason this technique works is what I can "frequency of
message". The more you hit them with the same message the more
they retain it. In direct sales it takes 7 exposures to a
product or service before someone is willing to buy. But
frequency of message alone won't get their attention. I know
plenty of actors who send out their head shots to agents over,
and over again, with no response. That's because they lack the
other two components of the equation. Remember what they were?

Anticipation and Suspense.

Without those ingredients, which are key by the way, everything
else will fall short. In any type of advertisement you want to
build up hype and expectancy by spoon-feeding information but
never giving too much away. In short, it creates some mystery
and desire in the person to know more. Try this technique and
watch the response. I am sure you will be pleasantly surprised.

Well, I have to run now. I have got to give my new ex-girlfriend
her walking papers. I thought she was a 10 but now with my new
glasses I see she is just a 9.5. Sorry, Ron doesn't settle for
less than perfection.

Later...