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HOW TO GET AN AGENT:
Basic Tips for Actors.
by: Ronald K. Armstrong
It
is not easy getting an agent but it is almost
necessary if you want to work in this business. There
are no easy methods to secure one; rather, it takes
hard work and lot of tenacity. The irony of it all is
that agents want established actors yet to really get
established you may need the help of a talent agent.
Although trade publications such as Backstage are a
good source of job opportunities the real work comes
through an agent. They usually keep a circle of
clients to whom they channel out the work to first. If
you are apart of that circle then it makes life a
little easier for you. |
Through the
years I’ve seen young actors trying to achieve their goals
make simple little errors which could have been avoided.
Most don’t have a mentor to help them through the
difficulties and thus have to feel around in the dark.
Here are some basic tips to help you out.
Firstly,
treat your career like your own personal business.
Understand that you are in a highly competitive industry
that requires a lot of personal investment on your part.
As such, the numbers game of sending out a ton of your
headshots and resumes to talent agencies in hopes of
landing one isn’t enough. Agents get hundreds of photos a
day and your headshot is just one in a pile many. One of
the things that a working actor must have in his or her
arsenal is a good demo reel. You should have a number of
copies that can be dispensed at will. A professional reel
could cost anywhere from $50 to $250 to produce depending
upon what you want. The duplication rate is somewhat
modest. Next, you should be in some type of show or
production. This gives you exposure and a chance to hone
your skills.
Now with these things firmly in place begin the process of
sending your photos and resumes out to talent agents. You can find a listing of them in The Ross Report or by going to
www.rkacinemasociety.com.
Make sure you understand the different unions and exactly
which agent deals with a particular union. If you are not
part of SAG and send your material to a SAG agent then you
may have just wasted your money. As stated before since
agents get a lot of headshots on a daily basis you’ll need
to make follow-ups. Set aside some time each week
specifically for this purpose. Some agents don’t like to
receive phone calls but there are some that do. The key is
to build a rapport with the agent. Most times you won’t
get to speak with them directly only with their
secretaries. Now listen up because this is important. Do
not treat the secretary like a secretary! In fact make a
conscious effort to get to know him or her while treating
them with the utmost respect and courtesy. The reason for
this is because that secretary is your immediate
connection to the agent - a sort of gate keeper. Rest
assured that if they do not like you, or consider you
annoying, you may never get pass them. In soliciting
representation you should invite the agent via phone call
or by postcard to your show. If they are unwilling or
unable to come send them a video copy of the performance
highlighting your work. If possible, hand delivery it.
Then make another follow-up call. Remember, the idea here
is to make a lasting impression. Some actors have gone as
far as to send an agent a headshot a week keeping them
appraised of their progress. If you can afford this then
by all means go for it.
Another important thing here is
to be professional. Always seem enthusiastic and positive in the presence of an
agent no matter if they are rude to you. If they are
somewhat unpleasant don’t take it personal. There are more
fish in the sea so there is no need to dwell on a bad
meeting. Agents are not only looking for someone talented
to work with but someone who has a great personality and
is hungry. If you are lackluster in your approach to your
craft then why should an agent take a chance with you.
However, if you are highly motivated and good to work with
then someone might take a chance. I’ve seen so many actors
blow it because of an ego trip or lack of commitment.
Agents can smell this a mile away. Unfortunately actors
are notorious for being flaky and emotionally unstable. If
this is you then, YOU DON’T NEED TO BE IN THIS INDUSTRY!
Keep in mind that not all
agents deal with your particular type. Some deal strictly with young children, others specialize in
ethnic actors and so forth. There are also agents who deal
with commercials and/or feature films. Pay particular
attention to this fact when sending out your material. And
don’t feel bad if you are told you’re not the right type.
Many of these agencies work with major studios that call
for a particular look. Low and behold you may not have
that look of the moment. This doesn’t mean that you should
go out and get plastic surgery but rather find another
agent who is handling your look. Trust me there are many
that do.
Whatever happens don’t give up.
Since agents are people too you must also understand that
there are good and bad ones. I’ve personally come across a
couple who are horrible and you’d be better off going it
alone. On the other hand there are many who can get you in
the door if you manage to get their attention. Industry
networking events and parties are a great way to come in
contact with them. If you have a talent for networking
then I would suggest booking your schedule with as many of
these functions as possible. The Internet has really been
a boom for actors and you should find a wealth of
networking events in your local area on line. If you apply
just these few tips and don’t become discouraged I’m sure
you’ll meet with much success!
For the latest industry
information visit us at
http://www.rkacinemasociety.com |